Reviews, Venue
Comments 6

Indoor Fun at Mattel Play! Town

It is difficult to please two kids who like different things, my eldest who is 8 years old want “big kids” fun stuff while our nearly 4 years old LittleMiss demands that her Kuya always play with her. We are on a mission to find a place that would be fun to both kids, so when I read that Mattel opened an indoor play area at City Walk Dubai featuring our favorite characters I just knew we should check it out.

Mattel Play Town Dubai

Mattel Play Town is the newest indoor play area that is catered towards children ages 2 – 8 years old that promises an engaging “eduplay” experience built around five well loved characters: Angelina Ballerina, Thomas & Friends, Bob the Builder, Fireman Sam and Barney.

We (yes, me included) had fun exploring all five areas, we started off with Thomas & Friends soft play area. What I love about this area is the viewing deck where parents can sit and see what the kids were doing in the soft play. Mom & Dads are welcome to join the kids as well but mine did not allow me inside.

Thomas and Friends soft play area


Bob the Builder area was obviously all about construction. They had kinetic sand stations, sand digging area and a wall construction activity. Both kids worked together to finish the wall pattern given to them.

Bob the Builder play area Mattel Play Town


Kuya V’s favorite is the area of Fireman Sam and spent a lot of time going thru the sky maze. There is also a soft play area and a chance to ride Jupiter, the fire engine.

Fireman Sam play area at Mattel Play Town Dubai


Angelina Ballerina ballet studio caught every little girls attention. LittleMiss was welcomed by a ballet teacher who helped her wear a pink tutu and applied some lip gloss too. Afterwards they were all set to take ballet lessons on an interactive floor that we all love. We also spent some quiet time at the craft room and even had a picture taken for souvenir sent to our email address

Angelina Ballerina play area at Play Town Dubai


There is a whole level dedicated to Barney & Friends. The house, playground area and even the tree was right on point, it  was just like stepping into the movie set of Barney. LittleMiss got to choose dress-up clothes, some of the clothes were already torn which was sad and they only had two staff at the biggest area during our visit. We both played pretend and even acted out some of our favorite scene from Barney show.

Mattel Play Town


Play Town hosts daily Barney shows as well as a chance to meet your favorite characters. When I attended the media preview it was mentioned that character appearances will happen every hour but during our 4 hours play we only saw Angelina Ballerina and Barney during the show. I hope they post a schedule for character appearances, the chance to have a photo taken with the characters will make the visit extra special.Barney show and character meet and greet


Some other features of Mattel Play! Town is a 4D cinema, birthday party rooms, lockers, stroller parking area and a retails store selling exclusive Mattel merchandise.

In case you get hungry they do have a Café that serve warm food, fruits and drinks.

Mattel Play! Town located at City Walk Dubai welcomes visitors from 10am to 10pm daily.  Tickets are priced at AED95 for children and AED55 for accompanying adults.

For more information, please visit their website and Facebook page.


We were invited to visit Mattel Play! Town, but as always all opinions are my own as always.


  1. This looks like such a great place! It has been on my to-go list since opening, but I must ask, would you say that this place is suitable for a 2 year old too, as I fear many activities are better suited for older children.

    • They have a soft play and sand area for some free play. Your 2 years old will have fun for sure.

  2. My boys loves thomas and friends, and so this has been in our to go list as well. I would also like to know if the activities is suitable for 4 years old…Thanks in advance…

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